Insurance marketing ideas

Effective marketing requires multiple mediums because people are different and they research, shop and purchase insurance in different ways. You’ll always need some printed pieces because some buyers aren’t Web savvy. You’ll need a smart online presence, because 80 percent of insurance buyers go online to conduct pre-purchase research. You need exposure from third party vehicles such as articles, testimonials and case studies because some people never trust marketing-they prefer to gather information from less biased sources.

Top marketing ideas checklist:

  • Are your brochures, newsletters and other sales tools up to date?
  • Is your unique value proposition obvious? Will the reader understand what’s in it for her?
  • Do your printed materials include clear calls to action that allows interested prospects to respond in multiple ways?

Like this post? Subscribe to RSS feed and get loads more!