If you are a retailer you must pay attention to this post because it will help you grow your business.

According to a 2007 survey of online shoppers by the E-Tailing Group:

  • 77% are “very to somewhat” influenced by the quality of content (descriptions, copy, images and tools) when deciding to purchase from an online retailer
  • 79% “rarely or never” purchase a product without complete product information
  • 76% believe content is insufficient to complete research or purchase online “always,” “most often” or “some of the time”
  • When faced with incomplete information, 72% go to a competitor or research further

“Feedback from these consumers, who spend over $500 while shopping online four or more times annually, demonstrates that they are reliant on robust content to research across channels and make confident buying decisions,” stresses Lauren Freedman, president of the e-tailing group.